
Director of Marketing
A seasoned marketer with 20 years of high-tech and startup experience, Vicky Harris joined VirtualWorks in June 2009 — her fourth startup venture with CEO Iacobucci. As director of marketing, Harris is responsible for worldwide marketing communications, domestic marketing programs and ISV marketing including market strategy, brand management, corporate communications, ISV relations and channel programs.
Harris brings a strong record of accomplishment in building new markets; launching companies, products and services; and promoting brands to category leadership. She has extensive expertise in positioning and promoting disruptive new technologies such as server-based and cloud computing.
Prior to VirtualWorks, Harris was a founding team member and director of marketing for DayJet Corporation, where she led the marketing team responsible for commercial launch of the world's first "Per-Seat, On-Demand" jet service, establishing DayJet as the global leader within the emerging "air-taxi" market.
Before joining DayJet in 2002, she held several senior marketing positions with Citrix Systems. As the company's 29th employee, she played a pivotal role in growing revenue from $5 million to $600 million during her nine year tenure. Harris served six years as Citrix Systems' worldwide corporate communications manager, and was instrumental in growing the company from a small start-up to a global leader in server-based computing. She also served in the solutions marketing and business development organization, responsible for marketing Citrix wireless, workforce mobility, and Application Service Provider (ASP) solutions.
Harris holds a master's degree in Business Administration from Tulane University and a bachelor's degree in Business and Communications from Springhill College. Her hobbies include scuba diving, fishing and photography.